Search Engine Optimisation (SEO), East Yorkshires leading Internet Marketing Company provides support to improve the position of your website within Search Engine Result Pages (SERPs). Search provides the majority of traffic to websites, increase your number of visitors your site attract using StrawberryDigital’s SEO packages.
Choosing an SEO Agency
SEO – Search Engine Optimisation (often called “SEO”) is a world cloaked in secrecy, with experts playing their cards close to their chest and giving very little away regarding the work they do in order to get you to number one in Google.
As you can see from our SEO Ethics there are a variety of methods agencies and experts can use, and not all of them will result in long term benefits for your site.
StrawberryDigital have compiled a list of 5 key questions to ask your SEO provider with explanations as to why they are important.
1. Is link building part of the SEO service you provide for me?
Search engines use algorithms in order to analyse the quality of websites and provide a suitable position on a Search Engine Result Page (SERP). An important element of most search engines is Back Links, obtaining quality and related links for your site is a time consuming yet extremely beneficial element of SEO.
StrawberryDigital will allocate an amount of time to Link Building within your SEO campaign. The amount of time allocated to Link Building will depend upon the SEO package you subscribe to, and amount of time required for other elements of your campaign.
2. What is the objective of your campaign - traffic or conversation?
It is easy to generate lots of traffic for your website. However it is important to ensure that visitors are targeted and fulfil your required call to action. Informing you of a search position is not enough, neither is providing information relating to visitor numbers.
StrawberryDigital works in partnership with each of our clients in order to identify relevant objectives that will allow a true reflection of a websites performance.
3. Will your agency help you to calculate your return on investment?
Agencies that approach you are selling the idea of obtaining high ranks within key search engines such as Google, yet not many will sit down with you and attempt to calculate return on investment (ROI). SEO may not work for all organisations, and therefore effective reporting on the campaigns performance is imperative.
StrawberryDigital understands that calculating return on investment pre SEO is a difficult process and may not be accurate, however post SEO, ROI calculations should be provided in order to see a clear indication of the contribution SEO has made to your organisation.
4. Does your campaign use Black or White Hat techniques?
Black Hat methods of SEO is equivalent to sending SPAM to the search engines and once you have been discovered your site is likely to be black listed and will not appear on the search engines – again!. Agencies will not admit to using Black Hat techniques, however you should always ask them questions regarding their SEO methods and look for Black Hat techniques on their site or their clients sites.
StrawberryDigital only use White Hat techniques ensuring the long term sustainability of your search engine position.
5. Keyword restrictions?
Some agencies will restrict the number of keyword you may use and some even restrict the use of highly competitive keywords within your industry. This tactic will enable them to ensure you have a high presence on the search engines for keywords that may not provide the amount of traffic or conversations that would make the campaign profitable.
StrawberryDigital do not restrict the number of keywords you can use. Predefined objectives and calculated return on investment will provide an indication of SEO and StrawberryDigital performance. (This service requires SEO and Report package)