Search Engine Optimisation (SEO), East Yorkshires leading Internet Marketing Company provides support to improve the position of your website within Search Engine Result Pages (SERPs). Search provides the majority of traffic to websites, increase your number of visitors your site attract using StrawberryDigital’s SEO packages.
Search Engine Optimisation Ethics
Spam must be the most annoying element of the internet as we all dislike the numerous unsolicited emails we receive each day. Sadly, Spammers work on a numbers game and are able to justify their annoyance with results.
Certain Search Engine Optimisation (sometimes referred to as “SEO”) techniques have a similar effect; some agencies will spam the search engines with information hoping that this will increase web ranking positions for their clients.
These techniques are known as “Black Hat” methods and once discovered by the search engines it is highly likely that your site will be black listed and have no presence on search engines what so ever and this cannot be reversed!
StrawberryDigital use only White Hat methods in accordance with Search Engines best practice guidelines which are set out by Google, MSN, Yahoo and the World Wide Web Consortium (W3C). These methods are highly effective but require additional time resources and specialist implementation.
The following list provide some of the techniques employed by SEO specialists and the resulting impact it can have on your website.
Black Hat Techniques:
Cloaking: Visitors and Search Engine Robots are directed to different pages using cloaking software. This allows people to build a site that is highly effective for visitors and appeals to them along with an alternative site exclusively for Search Engines that ticks all their boxes and provides a better position on Search Pages.
Punishment if discovered – Black Listing
Hidden Text: This is an old favorite within the Black Hat tool box, creating mountains of text that relating to keywords that is hidden from view of users however visible to Search Engines.
Punishment if discovered – Black Listing
Duplicating Content: Some developers may reuse content or even copy content from other websites, search engines see this as duplicate text and punish the website accordingly.
Punishment if discovered – Black Listing
White Hat Techniques:
Content: Providing visitors and search engines with quality and descriptive content throughout your website will increase the importance of your website from both the search engines and users perspective
Reward if correctly implemented – Improved Position
Structure: The structure of your site is important, the site should be easy for search engines and users to navigate through ensuring key elements are displayed in the correct positions for each.
Reward if correctly implemented – Improved Position
Submission to Search Engines: Your website needs to be submitted with all major search engines in accordance with the Terms of Service. However, you must also maximise the impact the submission has on your site in order to ensure you obtain a high position within the result pages.
Reward if correctly implemented – Improved Position