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Companies have understood the importance of search marketing for years… yet the exact formula for the elusive ‘number one spot’ remains a mystery (not helped by Google regularly changing the goal posts!).
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In 1998, Cost Per Click (AdWords) was born and companies began paying for adverts choosing keywords and providing adverts that appear to the right (and on top) of organic search results.
However, if you don't know what you're doing, It's now possible to spend massive amounts of money with little return chasing top positions without fully understanding the AdWords system.
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The Google Cost Per Click model aims to improve visitor’s search experience. More transparent formulas (algorithms) allow advertisers to produce better quality, targeted adverts, rewarding them with lower advertising costs. Benefits include:
1. Setting definitive budgets (overall, keywords and campaigns).
2. Controlling the keywords trigging your advert.
3. Direct measurement of the return of each element.
4. Targeting demographically and geographically.
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We are experts in Google AdWords and our qualified professionals work closely with clients to create successful campaigns which deliver a tremendous return on investment.
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Call us; we look forward to hearing from you.
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