Search Engine Optimisation (SEO) is an important element to any Internet Marketing Campaign. StrawberryDigital can improve your rank on Search Engine Result Pages (SERPs) and increase the amount of web traffic directed to your site.
Another search marketing tool is Cost Per Click (CPC). Google Adwords is the leader in sponsored listings providing an effective and controllable internet marketing tool. This should support and not replace Search Engine Optimisation (SEO).
Online marketing has improved with search marketing (Search Engine Optimisation and Cost Per Click) providing the majority of websites SEO using tools like Adwords. Online advertising is still effective in building awareness and can support your overall Internet Marketing Campaign.
“Half the money I spend on advertising is wasted, and the trouble is I don't know which half”
Viscount Leverhulme (1851-1925).
Understand where your SEO is coming from by monitoring and analysing your Website Statistics (Web Stats). StrawberryDigital use programs like Google Analytics to monitor the effectiveness of Search Engine Optimisation (SEO), Cost Per Click (Adwords) and other Internet Marketing tools.
Whilst Internet Marketing will allow you to increase the amount of visitors to your site it is important to have up to date and relevant content that users and searching for. Our internet marketing team can provide a professional website copy writing service to create and optimise your web content.
Our Web Developers use the latest Internet technologies ensuring that your site complies with Internet Accessibility Standards such as W3C. Content management systems (CMS) are available allowing you to add or change content to support your Internet Marketing Campaign.
SEO gained from Search Engine Optimisation (SEO) will gradually decline if your commitment is reduced or stopped however Cost Per Click (CPC) traffic stops as soon as you stop your campaign. Our consultants can use Email Marketing to capture contact information in order to build an online relationship and add value to your Adwords Campaign.