Cost Per Click Advertising (CPC) supports Search Engine Optimisation (SEO) by providing control for your Search Marketing Campaign. Cost Per Click Advertising tools such as Google Adwords drive highly targeted traffic to specific landing pages within your website increasing the potential conversation into a valuable transaction.
Cost Per Click (CPC) Overview
Cost per click (CPC) has changed the model of online advertising and given the industry a massive boost, turning over £2billion for Google in the UK alone in 2006.
Traditional banner ads charged for the period of time your advert was displayed, this model later evolved into a charge for how many people saw your advert. CPC however, only charges you once a customer has physically clicked your advert and visited your site.
How does “Cost Per Click” work?
There are a variety of methods publishers can determine the amount you pay for a click. Search Engines tend to use a bidding system where companies bid on individual keywords, some sites will agree a cost for each click generate whilst others will pay for a conversation.
Is “Cost Per Click” effective?
CPC is a very effective method of advertising as you only pay for people who are currently looking for your product or service and click through to your website.
In addition to this, you will also generate a mass of free online brand awareness for each time your advert is viewed without a click.
Should I have a “Cost Per Click” link on your website?
Some companies generate income by promoting associated affiliate links on their website, for example a car dealership may promote a finance and insurance company on their site. If a customer or even a potential customer clicks on a link, the dealership may receive a fee or percentage of the visitor’s sale.
Are there downsides to “Cost Per Click”?
There is an element of click fraud associated to CPC. Sometimes webmasters or competitors click links to either generate extra income from their site or decrease the effectiveness of your campaign respectively.
Specialist internet marketing companies such as StrawberryDigital are able to track fraudulent links in order to ensure you generate the maximum return from your investment.
Are adverts on Search Engines “Cost Per Click”?
Google leads the CPC market generating more advertising income throughout 2006 than Channel 4. The model used by the search engines is slightly different to traditional CPC publishers.